Innovative, result-driven and user-centred UX Designer with multidisciplinary experience, education and talent covering Graphic Design, Web Design, Visual Design, UX Design, UI Design for over 15 years. Proactively crafting the best user experiences by exploring different approaches to solve user problems in more than 2000 successful digital projects for major US/CA/EU companies in various industries. 

• Conducting user research to discover problems and validate solutions, rapid prototyping, heuristic analysis, usability and accessibility concerns.

• Review ideas and findings as inputs to create user flow diagrams, journey mapping, wireframing, interactive prototyping, and usability testing to achieve human-centred solutions.

• Deliver hi-fi mock-ups, visual assets, and documentation required for proper implementation and conduct ongoing user research.

• Entrusted with the leading designer role for the biggest/most challenging agency clients, working on multiple projects simultaneously, balancing revisions and creating new concepts.

• Collaborate with the product team, product management, engineering, business stakeholders, and third-party vendors to understand, craft, pitch, and validate long-term design strategies that satisfy business and user goals.

• Actively involved in the design process from understanding the user goals, gathering data to define user personas, creating specific digital scenarios, working with engineers in the implementation process, testing and validating and improving usability for final products.

• Create specific digital scenarios that delight users in the form of prototypes, wireframes, and user flows at various degrees of fidelity, finalizing beautifully crafted digital experiences.

• Participate in user testing sessions, closely observing and gathering users’ feedback and making product improvements

• Consulted with clients to establish the overall look, design elements and content of communications materials to meet their needs.

• Managed and coordinated projects in the advertising area from design, print, signage, vehicle lettering and multimedia presentations.

B.A. IN GRAPHIC DESIGN – West University of Timisoara

Timisoara, Romania
1994-1999

GOOGLE UX DESIGN PROFESSIONAL CERTIFICATE  – Coursera

Toronto, Canada,
February – March 2022

UX DESIGN PROFESSIONAL DIPLOMA  – UX Design Institute

Dublin, Ireland
Mat 2022

User Experience Research, Information Architecture, Wireframing, Prototyping, Interaction Design, Design Systems, User-Centered Design, Accessibility, Equity-Focused Design, Inclusive Design, Test and Iterate Designs, Responsive Web, Design Thinking, Iconography, Typography, Branding, Marketing, Planning & Prioritization

Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, HTML 5, CSS, CorelDRAW, ScreenFlow, Webflow, Miro, WordPress

• Expert in Visual Design
• Professional Web Design
• Natural in Graphic Design
• Highly Creative Doer
• Productivity Maverick
• Delivering Spot On
• Strong Conceptual Thinker